Richard Branson: Rhino poaching can be crushed.

RICHARD BRANSON:  Africa’s rhinos are facing a real crisis.  In 2012, 660 rhinos were poached in South Africa alone.  Some lose their horns whilst still alive, only to later die from the wounds.

Rhino horn is used in traditional Asian medicine for a range of ailments.  In the past 40 years, rhino populations have declined 95 percent worldwide.

We faced a similar crisis in 1993 until international pressure and public awareness led to sales bans in Asia and reduced demand in places like Hong Kong, Singapore, and Taiwan.

Up until 2008, rhino populations were recovering due to successful breeding programs in parks and private reserves.

In 2011, the Western Black rhino is declared extinct.

But Vietnam has emerged as a new market in addition to China, with its growing economy.  We need your help now, to raise awareness and reduce demand…